Maxwell

  This is where most of the challenges start. If you open a shop that fits into a defined existing genre/type then you and the customer are on a level playing field. They have an expectation of what you will offer and you should have a clear idea of what to provide them with and how to do so. But what happens when you present people with a shop that can be seen as familiar but in reality is completely different? I think that as a business you are responsible for communicating and explaining the differences. You have to manage...